Internova Travel Group Prioritizing Sustainability—and It’s Driving Advisor Sales

Internova's Green Leap: Driving Sales by Embracing Sustainability
Internova Travel Group is revolutionizing the travel industry with its commitment to sustainability, proving that eco-friendly initiatives can significantly boost sales and advisor engagement.
The Driving Force
This Earth Month, Internova is highlighting the power of sustainability in travel. With initiatives like the Green Circle eco-luxe program, they're equipping travel advisors with crucial knowledge about sustainable travel brands. This effort is not just educational—it’s driving real sales. The proof? Over $1 million generated from the very first sustainability-focused trip with Micato Safaris.
A Commitment to the Planet
Internova is taking its green initiatives further by setting ambitious goals, such as achieving carbon neutrality for its employee travel. Partnering with the Global Sustainable Tourism Council and contributing to projects like reforestation and renewable energy, they're embedding sustainability at their core.
Future Endeavors
Looking ahead, Internova plans to enhance its Green Circle program through more educational opportunities and strategic partnerships. By empowering over 100,000 advisors within their network, the company is creating a ripple effect that extends sustainable practices globally.
"We’re giving our advisors the tools they need to speak confidently about sustainability."—J.D. O'Hara, CEO of Internova Travel Group


