Isrotel unveils massive hotel expansion with suspended pool in Eilat, glamping at Ramon Crater

Isrotel's Bold Expansion Brings Luxury and Leisure to Israel

Israeli hotel chain Isrotel is embarking on a monumental journey, transforming the landscape of luxury hospitality with an ambitious new investment in Eilat and beyond, introducing a suspended pool and glamping experiences.

The Breaking Point

Isrotel's latest venture unveils a striking new hotel on Eilat's northern shore, slated to open in two years. Featuring a breathtaking suspended pool cradled between two grand 16-story towers, the hotel aims to redefine the coastal skyline. This property, equipped with fitness centers and rooftop bars, marks a significant chapter in Isrotel's 3 billion shekels investment plan that spans Israel and Europe.

Beneath the Surface

Isrotel's expansion isn't limited to Eilat. The plan includes an innovative glamping site at the magnificent Ramon Crater and a new resort on the serene shores of Kinneret's Amnon Beach. CEO Lior Raviv highlights the growing demand for expansive, high-end travel experiences, as families are increasingly seeking early getaways before peak season pricing takes hold.

The Ripple Effect

This bold expansion not only enhances Isrotel's presence in Israel but also signifies the region’s burgeoning appeal as a luxury travel destination. Internationally, the company is strengthening its foothold with expansions under its Aluma brand in Greece and Italy, stimulating tourism and offering a fresh allure to global travelers.

The numbers tell a story: Over 50 million shekels have been invested to upgrade existing Eilat hotels, anticipating a vibrant summer in 2026.

What this really means: Isrotel's expansion heralds a new era of opulence and adventure, captivating travelers with unique experiences that mirror the essence of Israel's natural landscapes and cultural heritage.